Analysing Music Videos

Jason Derulo- Want to Want me  

Genre- r&b/dance
vouyerism/male gaze- close ups on the female, made to look like a sexual object
The man is made to look a lot bigger than the female which portrays he is more powerful
At 1.06 there are fast cuts between shots which are in time to the music. This is an example of thought beats. His dancing is in time to the music which is also showing thought beats.
This video contains a mixture of performance and narrative.
Linking viduals to lyrics- at the begingin of the song when he says 'nothing on me' and he is not wearing any clothes. He also says 'its 100 degrees'. To portray it is hot, there is a fan on beside him.



Beyonce- Love on Top

This video is all about the performance.
There are a lot of thought beats- their movements are in time to the beats. (the song is quite fast paced and so is the dancing).
The lyrics match the visuals because when she says 'love in top' she points to the sky.
The genre of this music is a combination of pop, r&b and dance.
In an r&b music video you would expect to see female backing dancers but Beyonce wants to be seen as a powerful woman so therefore she has male backing dancers showing she is more powerful than them.


  Martin Garrix ft. Usher- Dont Look Down

This music video contains all narrative and no performance except at some points the main character in the video mouths some of the lyrics in order to exaggerate his emotion. There is not star image portrayed in this video becasue there are no famous artists shown in it. It is set in a wealthy country club.
vouyerism/male gaze- close up of the woman's bottom as she is walking away. (this is an eyeline match of what the towel boy is seeing)
There are close ups, medium shots and wide shots.
There are lots of bright colours in this video which fits with the vibrancy and upbeat feel of the song.
Genre- Pop/dance
Linking visuals to lyrics- "cos you're driving me insane" and the towel boy is looking fed up with the guests, especially because they don't tip him and look down on him. The main chorus lyrics are "don't look down" and during this the towel boy seems inspired/motivated not to give up on what he wants (the attractive woman by the poolside).
Deigesis- The world created in this video seems quite unlike the real world becasue of all the bright colours and strange things featured in the video, like the large CGI seahorse the towel boy is ridding in the swimming pool and the fact he can dance on water.


Lady Gaga ft. Beyone- Telephone

This video shows star image by using close ups of lady Gaga and portraying her unique/quirky style in the video with her extravagant outfits and unusual settings. There is a combination of narrative and performance in this video. The narrative seems quite random- like going from a prison to a sandwich making TV show. There is not a specific storyline so the narrative is not traditional. There is a strong diegesis created of Lady Gaga's wacky interpretations of reality. there is a focus on the abstract things in the video (like spreading the butter on the bread, which is not expected in a song about a telephone.
The camera focuses on certain parts of her body (vouyerism). The backing dancers are seen as sex objects because they cannot be identified and they are not wearing much clothing. There is a relationship between the lyrics and the visuals (a telephone). The iconography for Lady Gaga is her wacky clothing choices.
There are thought beats and lots of different cuts done in the editing stage. This fits well because it is a fast paced song.
There is an intertextual reference to Kill Bill becuase the car featured in the video is similar to the car in the film. There is also the similar idea of the powerful/leading female role and being in prison.