1. Narrative
The video is a visual response to the music cuts in time and rhythm with the soundtrack. There is not always a balance between the narrative and performance
2. Editing
May match the musical phrases or the beat. Cuts are generally to the beat of the music
3. Camerawork
Extreme shot types are common (e.g. extreme close ups), also mid shots and close ups are used on the main artist to create star image
4. Diegesis
A world within the video is created and revealed slowly
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