1). Thought beats- where you 'see' the sound
3 steps:
1st- When you look into the music and interpret it by looking at verses/chorus
2nd- the 'voice within the song'- this is when the artists voice is extremely unique an can be recognised for their quality e.g. Adam Lavienge or Ellie Goulding
3rd- Where the artist is telling a story within thier songs and therefore generaes their reputation as a 'storyteller'. The music video is therefore created to emphasise the lyrics and the story within the song. ege. Adele is known to tell a story of heartbreak through many of her songs.
2). Narrative and performance
-Try to avoid common narative (you are making an advert not a film)
-The artist is acting as the narrator
-Lip synching and other actions increase realism (versimilitude).
3). The star image
An iconic star image can increase the audiences awareness of the artist and therefore can show a development of the star overtime which will increase the audiences interest in their videos
4). Relation of visuals to song
1: Illustrate
2: Amplify- exaggerating/ emphasising
3: Disjuncture- go against (contradict) e.g. Jessie J's video for price tag includes her singing in front of a money tree when singing 'its not about the money'
5). Technical aspects of a music video
camera- movement/angles/composition
sound- pace of the song, its pitch. (changes with different genres within the music idustry) e.g. rock/pop
mise-en-scene- (to ensure it is believeable) location/costumes/make up
editing- effects added to the clips of film in post production. This can change the pace of the film clip and ensures the audience remain interested in the visuals.
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